LEO LEGORRETA

DESIGNER

Graphic & Ux/Ui

Branding • Digital Art • Web • UX/UI

Graphic Designer
Ux / Ui Designer

GRAPHIC DESIGN

Selected projects in branding, digital art, web design and visual communication.

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Visual Identity

Reddit/Rewind

Logo for Reddit channel

Brand Identity

PRASAD

Visual identity

Real Estate Branding

shunashi.com

Brand identity and marketing website for a real estate agency.

Brand Identity + Website

Quesos Portales

Brand identity and marketing website for a real estate agency.

Ux / Ui

A selection of real-world projects where I walk through the full journey — from understanding the problem to launching solutions that work for people and for the business

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Think Smart

BAZVIC

Security Operations App

OVERVIEWBAZVIC is a private security company in Puebla that needed a mobile tool to manage guards, assignments, and incident reporting. The goal was to design a workforce-management app that matched the team’s real workflows and digital skills — without overwhelming users with low digital literacy.

The Challenge
Leading workforce-management platforms in the security industry, mostly US-based, were hard to adopt in Mexico. Their complexity, language and assumptions about tech skills created a usability barrier and low adoption among guards with limited digital literacy.

Process
After mapping security guards’ pain points and business requirements, I prioritized the core workflow: logging events, sending alerts and submitting reports with minimal friction. I explored multiple options for the mobile information architecture, testing different entry points and navigation patterns to keep actions clear and fast in the field.

Solution
I designed a high-fidelity prototype in Figma focused on simple UI, large touch targets and clear language to reduce the learning curve. Key screens can be understood at a glance, so guards can log events or send alerts quickly, even under pressure.

Impact
The prototype helped BAZVIC validate a mobile-first approach to workforce management with their operations team. It clarified the critical flows, surfaced technical constraints early and became the foundation for future development discussions.